Scooter Braun is an influential manager who is well-known in the American music industry. His main claim to fame is discovering Justin Bieber on YouTube. Today, Justin Bieber and Karlie Kloss are some of Scooter’s most famous clients. He manages their careers with tremendous skill, intelligence, and vision. However, some sources and reporters claim this man has a history of taking his influence on his clients too far.
There are times he oversteps into their personal zones and that leads to unpleasant consequences. It happened with Ariana Grande.
Ariana terminated her contract with Scooter once. Though the manager placed the blame on other things, sources reveal that the crux of the matter was Scooter’s unprofessionalism.
In a recent incident, there was an open tiff between Scooter and one more celebrity musician, which attracted a lot of attention from fans and the media. Taylor Swift accused him of trying to put her down.
Now, let's look at the chronological events that led to Ariana and Swift’s bumpy relationship with Scooter Braun.
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First, we need to talk about the backstory. In 2016, Kim Kardashian released a recorded phone call on her show, between Kanye West and Taylor Swift. West later released a video for his track, Famous, where he featured a naked wax model which resembled Swift, along with nude wax figures of other celebs.
During that telephone call, West asked Swift for permission to use certain lyrics about her in the song, "Famous", and she seemed to agree.
13 Scooter's Acquisition Of Big Machine Started It All
This incident was connected to a series of events that took place three years later. In June of 2019, Scooter Braun purchased Big Machine, the renowned music label, for 300 million dollars, as per reports from the Wall Street Journal. The previous owner of Big Machine was Scott Borchetta, who signed Taylor Swift in 2005. When Scooter bought the company, he became the owner of all of Taylor's tracks.
12 Taylor's Master Tracks Went To Scooter
Scooter now owned all of Swift's videos and master tracks from 2006 to 2017. In 2018, Swift left Big Machine and joined Republic Records. She left behind all of her work. Later, she wished to purchase Big Machine, along with her father, but the deal did not go through. Instead, the label was bought by Scooter Braun. This upset Swift enormously.
11 Taylor Swift Claimed She Was Bullied By Scooter Braun
Taylor Swift began publishing public statements that explained how she felt about the Big Machine deal. She claimed that she was continuously bullied by Scooter and his clients and friends on social media. She said she never imagined that her master tracks would end up being owned by the man who would always try and hurt her.
10 Taylor Claimed They Showed Her Naked To Ruin Her
Swift then referenced the 2016 Kim Kardashian and Kanye West incident. She claimed that West, with support from Scooter, was trying to dismantle her career by portraying her naked in what she considered a 'revenge porn' music video. West was indeed Scooter’s client. She showed her annoyance towards both men.
9 Bieber Roped Into The Controversy
Taylor Swift targeted other Scooter Braun clients as well. She posted a picture on Tumblr of West, Braun, and Bieber, and claimed all of them were trying to ruin her. Bieber is a loyal client of Scooter's and has been for a long time. Bieber posted a reaction to Swift’s claim on Instagram. Initially, Bieber apologized, but then went on to defend Braun.
8 Bieber Reacted On Instagram
Bieber wrote on Swift’s Insta post that claims against Scooter could cause trouble for Scooter and his family. He feared Swift’s fan club would now attempt to get revenge on Scooter, which might be dangerous. He added that he would like to talk to Swift and Scooter to resolve the issues.
7 There Were Two Fighting Squads
Swift refused to discuss the issue with Scooter and his supporters. The feud went on. There were two squads on two sides. On Swift’s side, there were celebs like Haim and Allesia. On Scooter’s side were Demi Lovato and Bieber. Bieber’s prediction came true, and Swift’s fans did start bullying Scooter and his family. Scooter’s wife began considering getting police protection to safeguard her family.
6 Swift Blamed Scooter And Borchetta For Manipulating
Swift went on with her allegations. She claimed that she wished to sing a medley of her old songs that belonged to Big Machine at the AMA ceremony, but Scooter and Borchetta would not allow it. She further claimed that the two men declined an offer from Netflix to use her old tracks in a documentary that they wished to make about her.
5 Ariana Came Into The Picture
Ariana Grande, another gifted singer, had a long collaboration with Scooter Braun that started in 2013. He managed her entire career, along with running Republic Records. She posted a picture of a party that was held to celebrate Braun’s acquisition of Big Machine on Instagram. However, as soon as Swift’s post came up on Tumblr (Taylor accused Scooter of trying to damage her career), Ariana took down her Instagram post.
4 Ariana Fired Scooter In The Past
Ariana wanted Scooter and Swift to talk and put an end to the feud. There was a time when Ariana had her own issues with Scooter, but they got past their problems. In 2016, she fired Braun. Though some called it a ‘misunderstanding,’ most media sources, including Us Weekly, said that this happened because Scooter was interfering with her personal life.
3 Braun Paid The Price For Overstepping
After signing Scooter as her manager, Ariana’s fame shot to new heights. Ariana was dating and was supposed to get engaged soon, which probably did not go over well with her manager. Scooter reportedly overstepped into her private life while trying to manage her professional career. Ariana fired him as she hated the interference. She set up a new boundary.
2 Scooter Blamed Ariana’s Ex
Ariana and Scooter got back together within six months. Speaking to Variety, Scooter blamed Ariana’s ex-boyfriend for their rift and said things were resolved when that man left. Ariana called Braun to talk things out and that resolved everything. The new bond between them was stronger than it had been before.
1 Report Of Ariana’s Involvement Were Fake
A previously mentioned, Ariana removed her Instagram post regarding Scooter’s acquisition of Big Machine after Swift’s Tumblr event, as she did not wish to get involved with the mess.
A report once showed a screenshot of Ariana’s Instagram post, claiming she was strictly on Taylor’s side, and this screenshot began circulating on social media. However, Ariana’s representative informed Variety that this was fake news.
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